Gifting is an integral part of sales and marketing strategies. It's a way to create a lasting impression on potential clients or partners and establish a connection that can turn into future business opportunities. Gifting is often used as a follow-up tool after a meeting or presentation, as a thank-you gesture, or as part of a promotion or campaign. Sales and marketing gifts can range from practical items like promotional products and high-end luxury gift boxes. Whatever the gift may be, it should be reflective of the company's brand and values and should communicate the message of appreciation and attention to the recipient. Gifting for sales and marketing can be a powerful tool in acquiring new customers and establishing long-term relationships.